LG Singapore

The task was to help LG enhance its brand by developing a store design that would inspire consumers to view it as an innovator and provider of top-of-the line, premium products. LG Live, located in Singapore’s prestigious Marina Bay shopping and entertainment complex, showcases LG’s most advanced technologies elevated like objects of art presented in a gallery space. At the same time, consumers can engage with and learn about the technology behind key products through interactive screens and media poles that are present throughout the store. First of its kind globally, the 350 square meter store was created as a means to support the brand’s traditional retail channels and heighten consumer interest.

Lead designer
LG Electronics